Skills

Brand Strategy

I develop strategically grounded brand concepts, focusing on positioning, identity and audience alignment. My approach focuses on building clear brand direction and translating it into effective communication that resonates with the target audience.

In my BITE project, I created a brand from scratch, developing its visual identity, tone of voice and overall positioning to reflect a modern, lifestyle-driven product. This required defining the target audience, building a consistent visual system and ensuring the brand could be applied across multiple touchpoints.

In the Gunia Project, I worked on brand positioning within a new market, analysing how a culturally rooted Ukrainian brand could be adapted for a UK audience while maintaining its authenticity. This included identifying key values, competitive advantages and opportunities for differentiation within the premium segment.

Campaign Development

I create structured, insight-led campaigns designed to engage audiences across multiple touchpoints. Each campaign is built around a clear message, audience understanding and realistic execution strategy.

In the Street Scene campaign for Barnet Council, I contributed to the development of a socially focused campaign addressing workplace behaviour. The concept was built around behavioural insight, with a focus on delivering messaging in a way that would feel relatable and non-confrontational for the target audience.

In the McQueens Flowers campaign, I worked on repositioning flowers as part of everyday lifestyle rather than occasional purchases. This involved developing a campaign structure across different stages, including social media activation, audience engagement and influencer-led communication.

Audience Research & Strategic Insight

I analyse audience behaviour, cultural trends and market context to inform branding and communication decisions. My work focuses on turning research into clear, actionable strategy that supports both creative and commercial outcomes.

In the Gunia Project, I conducted market and audience research to understand UK consumer preferences within the premium homeware and design sector. This included analysing trends around sustainability, craftsmanship and cultural value, which informed the brand’s positioning and entry strategy.

Similarly, in the Street Scene campaign, audience insight played a key role in shaping the tone and delivery of the campaign, ensuring that the messaging would resonate with frontline workers and reflect real workplace dynamics.

Content Creation & Visual Direction

I create and support the development of content that aligns with brand identity and communication goals, ensuring consistency across digital platforms and campaigns. My work combines visual storytelling with an understanding of audience behaviour and platform-specific formats.

In my academic projects, I developed campaign mock-ups, posters and visual materials to translate strategic ideas into realistic executions. This included creating content that reflects brand tone, visual consistency and audience expectations.

In addition, I have worked on real-world content projects, including Ukrainian brand pop-up events in London, where I captured visual content to support brand storytelling and engagement. I also collaborated with a fashion stylist, developing a content plan, writing captions and managing social media presence.

I have experience in real-time content creation, including producing and managing Instagram Stories during a trip to the Cannes Film Festival, focusing on audience engagement, timing and consistency.