My projects
Healthy snack brand concept
This project reflects my interest in creating brands that combine strong visual identity with clear lifestyle positioning.
Bite is a branding project developed from scratch, focused on creating a modern and visually distinctive healthy snack brand.
The concept explores how snacks can be positioned as part of a dynamic, lifestyle-driven experience rather than just a product.
Overview
The project involved building a complete brand identity, including logo, colour palette, typography and visual system.
The design combines playful, bite-inspired forms with a clean and recognisable aesthetic to ensure strong visual impact across different formats.
Concept & Application
The brand targets a young, active audience interested in health, convenience and new experiences.
The identity was applied across packaging, social media and digital interfaces, demonstrating consistency and adaptability in real-world contexts.
Focus
Brand identity, visual communication, audience positioning
Barnet Council — VAWG Awareness Campaign
This campaign was developed as a group project in collaboration with Barnet Council, focusing on raising awareness of violence against women and girls (VAWG) among Street Scene frontline workers.
The project was presented to the council as a real-world proposal, aiming to address workplace culture and everyday behaviours.
Overview
The campaign explored how language and “banter” can contribute to harmful workplace environments.
Built around the concept “banter leaves a mark”, the idea aimed to make the invisible impact of words visible and encourage reflection rather than defensiveness .
Strategy & Application
The approach focused on integrating messaging into familiar, everyday environments such as locker rooms, workspaces and internal communication channels.
This included visual interventions as well as audio content and a private Facebook group to create ongoing engagement in an accessible and non-confrontational way. I was particularly interested in how behavioural insights can shape more effective and empathetic campaigns.
My Contribution
I was responsible for audience and insight research, focusing on the psychographics, behaviours and communication styles of frontline workers.
I also developed visual mock-ups for campaign materials, including posters and environmental placements, helping translate the concept into realistic and context-specific applications.
In addition, I contributed to the development of creative ideas for video, audio and digital engagement. My work helped ensure the campaign felt both relevant and visually coherent.
Focus
Campaign strategy, audience research, visual communication
“Flowers for Every Day”
This project involved developing a strategic campaign for McQueens Flowers, a globally recognised luxury floral brand known for its craftsmanship and premium positioning. It explores how luxury brands can shift consumer habits through emotional storytelling and digital engagement.
The campaign aimed to reposition flowers from occasional gifts to meaningful, everyday gestures.
Overview
The core insight focused on the limited perception of flowers as something reserved for special occasions, which restricts everyday purchasing behaviour .
The campaign responded to this by introducing the concept of “Flowers for Every Day”, encouraging more spontaneous and habitual gifting.
Strategy & Execution
The campaign was structured in three stages: a social media challenge, subscription service promotion, and influencer-led storytelling.
The first stage introduced the #FlowersForEveryDay challenge, designed to generate user-generated content and increase engagement on platforms such as Instagram and TikTok .
This was supported by subscription-focused content and influencer collaborations to strengthen emotional connection and encourage long-term customer engagement.
My Contribution
I developed key elements of the campaign concept and strategy, including audience targeting, content direction and engagement mechanics.
I also contributed to creative execution, working on visual materials and campaign ideas that translated the concept into realistic digital and social media applications.
Focus
Campaign strategy, luxury branding, digital engagement
This project focused on developing a brand strategy for , a contemporary Ukrainian brand specialising in handcrafted, heritage-driven design.
The objective was to explore the brand’s positioning and identify strategic opportunities for expansion into the UK market. It also reflects my interest in cultural brands and their potential for international growth.
Overview
The project combined market research, brand analysis, and strategic planning to evaluate Gunia Project’s potential within the UK luxury homeware and design sector.
The research identified a growing demand for authentic, craft-based and culturally meaningful products, particularly among design-conscious consumers in London.
Strategy & Insights
The analysis positioned Gunia Project as a premium heritage-driven brand, differentiated through cultural storytelling, artisanal production, and symbolic design.
Key insights highlighted that UK consumers increasingly prioritise authenticity, sustainability, and emotional value over mass-produced goods.
The strategy focused on aligning these values with the brand’s core identity to create a strong market fit.
UK Market Entry Approach
A phased entry strategy was developed, combining cultural positioning with targeted visibility.
This included London-based pop-ups, partnerships with cultural institutions such as museums and galleries, and placement in premium concept stores.
Digital strategy centred on storytelling-led content across Instagram, TikTok, and Pinterest to build awareness and engagement prior to retail expansion.
My Contribution
I conducted in-depth market and competitor analysis, including SWOT and PESTEL frameworks, and developed the brand positioning strategy for the UK market.
I also designed the target audience, customer journey, and activation plan, translating research insights into practical brand growth recommendations.
Focus
Brand strategy, market research, luxury positioning, international expansion
Content Creation & Social Media Work
Alongside my academic projects, I have worked on a range of content creation and social media projects across lifestyle, fashion and cultural sectors.
My work focuses on creating engaging, visually consistent content that aligns with brand identity and audience expectations.
Selected Work
I created content for Ukrainian brands’ pop-up events in London, capturing the atmosphere, products and audience interaction to support brand visibility and storytelling.
I also worked as a content creator for a cake-making masterclass, producing social media content designed to highlight the experience and increase engagement.
In addition, I collaborated with a fashion stylist, developing a content plan, writing captions and managing story content to strengthen her online presence.
I was also responsible for creating and publishing Instagram Stories during a trip to the Cannes Film Festival, focusing on real-time content and audience engagement.
And many more :)
