I am a final-year PR, Branding and Advertising student at Middlesex University London, with a strong interest in brand strategy, communication and audience engagement.

My work focuses on developing insight-led campaigns and building brands that feel both culturally relevant and strategically grounded. I am particularly interested in luxury, lifestyle and experience-driven industries, where perception, detail and positioning play a key role.

Throughout my studies, I have worked on a range of projects, from brand development and campaign strategy to market research and international expansion. These experiences have allowed me to combine analytical thinking with creative execution.

I approach each project with attention to detail, curiosity and a clear focus on delivering work that reflects professional standards.